Different operator
Bally Bet
Sportsbook with NFL, NBA and UK markets.
Sites Like Sportingbet
Sites like Sportingbet in our records: Bally Bet, Ladbrokes, Coral and three more. Sportingbet is a sportsbook, and so are all six. Three run on the same licence as Sportingbet; three are run by other licence holders.
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- Six alternatives compared
- Three on the same licence
- Three from other operators
Six alternatives to Sportingbet
Every site here has sports betting on record, which is what makes it an alternative. They are shown in two groups by who runs them; that is about ownership, not about how alike they are.
Other operators
Same licence as Sportingbet
Held by LC International Limited (Entain)
Sportingbet itself, for reference
What the comparisons below are measured against.
- Kind of site
- Sportsbook
- On the menu
- Slots, Jackpots, Table games, Crash games, Sports betting
- Sports betting
- A sportsbook covering football, tennis, golf, Formula 1, rugby union and cricket
- Slots
- Slots including Big Bass Splash
- Table games
- Table games including Premium Blackjack and 20p Roulette
- Name dates from
- 1998
Different operator
Bally Bet: a sportsbook with NFL, NBA and UK markets
| Kind of site | Sportsbook |
|---|---|
| Relationship to Sportingbet | Different licence holder: Gamesys Operations Limited |
| Sports betting | A sportsbook covering NFL, NBA and UK markets, with in-play betting |
| Also at both sites | Slots, Jackpots |
| Also on its menu | Live casino, Live game shows, Scratchcards |
| App on record | An app, with no note of which products it covers |
| Game suppliers named | Evolution, Blueprint, Pragmatic Play, Light & Wonder, Games Global |
| Limits on record | Publishes no game count |
Bally Bet is a sportsbook, like Sportingbet. It has a sportsbook covering NFL, NBA and UK markets, with in-play betting. Sportingbet has a sportsbook covering football, tennis, golf, Formula 1, rugby union and cricket. Bally Bet may suit you if you bet on American sports, or if you bet while a match is on.
Both have slots: Sportingbet has slots including Big Bass Splash, and Bally Bet has slots including Fishin' Frenzy and Eye of Horus titles. Jackpot games is at both as well. Bally Bet's menu also has a live casino and scratchcards. For live casino, it has live tables including Crazy Time and Lightning Roulette. One limit on record: it publishes no game count.
Same licence as Sportingbet
Ladbrokes: a sportsbook with a bet builder, cash out and a Watch Live section
| Kind of site | Sportsbook |
|---|---|
| Relationship to Sportingbet | Same licence, held by LC International Limited |
| Sports betting | In-play betting across football, racing and tennis, a bet builder, cash out, price boosts and a Watch Live section, with horse racing and greyhounds on its menu |
| Also at both sites | Slots |
| Also on its menu | Live casino, Live game shows, Bingo, Poker |
| Limits on record | Publishes no game counts on its lobby |
Ladbrokes is a sportsbook, like Sportingbet. It has in-play betting across football, racing and tennis, a bet builder, cash out, price boosts and a Watch Live section, with horse racing and greyhounds on its menu. It runs on the same licence as Sportingbet, so choosing it keeps you with the same operator. Ladbrokes may suit you if you want to watch the events you bet on, or if boosted prices matter to you.
Like Sportingbet, Ladbrokes also has slots. Ladbrokes' menu also has a live casino, bingo and poker. For live casino, it has live casino and game shows as tabs of their own. One limit on record: it publishes no game counts on its lobby.
Same licence as Sportingbet
Coral: a sportsbook with a bet builder, cash out and daily price boosts
| Kind of site | Sportsbook |
|---|---|
| Relationship to Sportingbet | Same licence, held by LC International Limited |
| Sports betting | In-play betting, a bet builder, cash out and daily price boosts, with horse racing, greyhounds and virtual sports on its menu |
| Also at both sites | Slots |
| Also on its menu | Live casino, Bingo, Virtual sports, Poker |
| Also has | A payment-methods list printed on its slots page |
Coral is a sportsbook, like Sportingbet. It has in-play betting, a bet builder, cash out and daily price boosts, with horse racing, greyhounds and virtual sports on its menu. Coral may suit you if boosted prices matter to you, or if you build your own bets within a match.
Like Sportingbet, Coral also has slots. For slots, Coral has a slots page that states 4,500-plus games. Coral's menu also has a live casino, bingo and poker. For live casino, it has live roulette. It also has a payment-methods list printed on its slots page.
Different operator
Unibet: a sportsbook with casino, bingo and poker on one balance
| Kind of site | Sportsbook |
|---|---|
| Relationship to Sportingbet | Different licence holder: Platinum Gaming Limited (Kindred Group) |
| Sports betting | A bet builder, cash out, and live streaming of selected football and horse racing on Unibet TV |
| Also at both sites | Slots, Jackpots |
| Also on its menu | Megaways slots, Live casino, Slingo, Bingo, Poker |
| App on record | A poker app |
Unibet is a sportsbook, like Sportingbet. It has a bet builder, cash out, and live streaming of selected football and horse racing on Unibet TV. Unibet may suit you if you want to watch the events you bet on, or if you build your own bets within a match.
Like Sportingbet, Unibet also has slots and jackpot games. For slots, Unibet has a slots lobby split into thirteen sections, jackpots, Megaways and Slingo among them. Unibet's menu also has a live casino, bingo and poker. For poker, it has Texas Hold'em, Pot Limit Omaha and Banzai, as cash games, tournaments, Sit & Go and HexaPro, with a poker app.
Same licence as Sportingbet
bwin: a sportsbook with live betting across football, racing, tennis, basketball and darts
| Kind of site | Sportsbook |
|---|---|
| Relationship to Sportingbet | Same licence, held by LC International Limited |
| Sports betting | A sportsbook covering football, horse racing, tennis, basketball and darts, with live betting and virtual sports |
| Also at both sites | Slots |
| Also on its menu | Live casino, Virtual sports, Poker |
bwin is a sportsbook, like Sportingbet. It has a sportsbook covering football, horse racing, tennis, basketball and darts, with live betting and virtual sports.
bwin may suit you if you bet while a match is on, or if you bet on racing. Like Sportingbet, bwin also has slots. bwin's menu also has a live casino and poker.
Different operator
10bet: a sportsbook with a bet builder and early payout
| Kind of site | Sportsbook |
|---|---|
| Relationship to Sportingbet | Different licence holder: Blue Star Planet Limited |
| Sports betting | A bet builder, early payout on a two-goal lead and acca boosts |
| Also at both sites | Casino games |
| Also on its menu | Live casino |
| App on record | An app, with no note of which products it covers |
10bet is a sportsbook, like Sportingbet. It has a bet builder, early payout on a two-goal lead and acca boosts.
10bet may suit you if an early payout when your team goes two goals up appeals to you, or if boosted prices matter to you. Like Sportingbet, 10bet also has casino games. 10bet's menu also has a live casino.
Sportingbet and its alternatives side by side
What is on record at both sites, and what else is on each alternative's menu.
| Site | Relationship to Sportingbet | Kind of site | At both sites | Also on its menu |
|---|---|---|---|---|
| SportingbetThis page | The site being compared | Sportsbook | Slots, Jackpots, Table games, Crash games, Sports betting | – |
| Bally Bet | Different licence holder (Gamesys Operations Limited) | Sportsbook | Sports betting, Slots, Jackpots | Live casino, Live game shows, Scratchcards |
| Ladbrokes | Same licence (LC International Limited) | Sportsbook | Sports betting, Slots | Live casino, Live game shows, Bingo, Poker |
| Coral | Same licence (LC International Limited) | Sportsbook | Sports betting, Slots | Live casino, Bingo, Virtual sports, Poker |
| Unibet | Different licence holder (Platinum Gaming Limited) | Sportsbook | Sports betting, Slots, Jackpots | Megaways slots, Live casino, Slingo, Bingo, Poker |
| bwin | Same licence (LC International Limited) | Sportsbook | Sports betting, Slots | Live casino, Virtual sports, Poker |
| 10bet | Different licence holder (Blue Star Planet Limited) | Sportsbook | Sports betting, Casino games | Live casino |
- Also on record with slots, like Sportingbet: Bally Bet, Ladbrokes, Coral, Unibet and bwin.
- Also on record with jackpots, like Sportingbet: Bally Bet and Unibet.
More alternatives to Sportingbet
Further sites with sports betting on record, without a full comparison on this page. Each has a page of its own.
Who runs Sportingbet
Sportingbet runs on a Gambling Commission licence held by LC International Limited.
Eleven other brands on this site run on the same licence, which makes them sister sites of Sportingbet. Ladbrokes, Coral, bwin and Gamebookers are among the alternatives above. Sharing a licence is about who runs a site; it does not make two sites alike.
Other brands in the same group
Same licence, but not compared above because they are not on record as alternatives for sports betting: Foxy Bingo, Party Casino, Gala Bingo, Foxy Games, Gala Spins, Gala Casino and PartyPoker. Party Casino and PartyPoker do list sports betting, but our records do not describe it, so they are not compared.
On the register
- Licence holder
- LC International Limited
- Account number
- 54743
- sportingbet.com
- Active
Read 5 October 2026. Check it on the Gambling Commission's register.
Sites like Sportingbet: questions
Is Bally Bet connected to Sportingbet?
They run on different licences: Bally Bet on Gamesys Operations Limited's, Sportingbet on LC International Limited's. Our records show no ownership link between the two, and listing them together is not a claim of one. They are on the same page because both are sportsbooks.
Which sites like Sportingbet have an app?
Unibet has a poker app on record. Bally Bet and 10bet each list an app, with no note of whether it covers sports betting. No app is recorded for Ladbrokes, Coral and bwin, which does not mean they have none.
How alternatives are chosen, and what is not checked. All betting sites. All 34 brands.